client info / affiliation
Campaign for a non-restricted and affordable access to psychotherapy
☒ art direction
☒ visual identity (campaign visual, typography, color schemes)
☒ web design (wordpress, based on avada)
☒ campaign material (square fold brochure, poster, reminder cards)
☒ social media templates
Although the WHO predicts a future rise in demand, psychotherapy is financed by the government for only 1% of the Austrian population. People in need for counseling either have to pay for themselves or have wait for years to get treated. Additionally, the COVID-19 crisis has had a huge impact on mental health, for both current as well as future patients. To educate people about psychotherapy and the variety of methods and benefits and to raise awareness for the growing demand, the campaign #mehrpsychotherapiejetzt counteracts the most common prejudices about psychotherapy.