We are young/loud/
democratic

summary

Visual identity & campaign /wyld for YEP Stimme der Jugend to engage Gen Z in democratic political processes. The campaign strategy focuses on students and encourages them to use their democratic rights and shape their future. The visual identity is fun + direct and is contrasting the serious topic with bold colors and editorial-like photography.

creative services

Visual Identity System
Art Direction

Affiliation + partners

P&B Agentur für Kommunikation 

Sarah Gross Photography